08 September 2021

Regeneration work points visitors in the right direction around Fraserburgh

The final touches to a project to help visitors to Fraserburgh find their way around the town are underway.

As part of the wider regeneration of the town, it was identified that it was not always easy for visitors to walk between the key sights and attractions. 

The project started off with an aim to better connect the town centre and the beach, but has become a series of wider signage improvements, funded by Aberdeenshire Council’s regeneration budget and the Scottish Government Coastal Communities Fund.

The main element of the project has been the replacement and enhancement of the fingerpost network across the town, helping guide those on foot around the town. 

Retaining the distinctive blue and orange colours which feature on much of Fraserburgh’s street furniture, the new signs have been designed to point to more destinations across the town and are constructed in high quality conservation-standard materials to complement the other improvements taking place in the town centre. 

Other elements of the wider project include new large town maps at the bus station and at the beach, new water safety signage and an interactive digital bus timetable on Broad Street.

Banff and Buchan Area Committee chair Cllr Doreen Mair said: “I am delighted to see our regeneration activities continuing across Fraserburgh and the new signage will help point visitors to the wealth of attractions we are proud to have in the town.

“Combined with the ongoing renovation of the former John Trail Bookshop and Clydesdale Bank into a hotel, works commencing on the Thomas Blake Glover Japanese-themed courtyard garden and our ongoing public realm improvements, this is a really exciting time for the Broch.”

Commenting on the signage project, chair of the Fraserburgh Regeneration Development Partnership, Cllr Brian Topping, said: “For a number of years the partners had wanted to tidy up some of the signage in Fraserburgh to add to the welcoming visitor experience and to help people move around the town. This will hopefully encourage people to stay longer, do more and spend more with our local businesses and attractions.”