Aberdeenshire Council backs Zero Waste Scotland campaign urging people to bin litter or take it home

Visitors to Aberdeenshire are again being urged not to spoil it by littering when they are enjoying days out in our beautiful landscape.

Zero Waste Scotland has launched a new campaign: Scotland is Stunning – Let’s Keep It That Way, which aims to inspire people getting out and about to enjoy the great outdoors without leaving litter, reminding them they should either bin litter or take it home.

The campaign, which highlights the beauty of Scotland’s lochs and mountains, city parks and country woodlands, is backed by the Scottish Government and Keep Scotland Beautiful.

Aberdeenshire Council is backing the campaign with new specific digital assets and poster letting visitors know that ‘Aberdeenshire is Beautiful – Let’s Keep it that Way’, featuring an image of the impressive Potarch Bridge.

As lockdown eases, local businesses and the tourism industry in general across Scotland are counting on an increase in trade to support them through what are difficult economic times.
Aberdeenshire’s unspoilt scenery and parks play a vital role in encouraging people to enjoy our region and support businesses, but this can only happen if areas of beauty remain in their original pristine state.

Belinda Miller, head of Aberdeenshire Council’s Economic Development and Protective Services, said: “We promote the North-east of Scotland as a beautiful and natural environment destination and we rely on tourism to support thousands of jobs.

“People have been in touch with the Council to share their disgust and horror at the widespread littering and public toileting they are coming across all over Aberdeenshire. There is no excuse for littering – if you bring it with you, you can take it home.

“We want people to enjoy our wonderful array of attractions and beautiful scenery, but if visitors are faced with this sort of behaviour and mess then they are unlikely to return and that many have a long term negative impact on our tourism sector.”

As well as being an eyesore, dropping litter is a criminal offence. Discarded waste can also be a danger to young children and animals, and it is estimated that 80% of marine litter washing up on our beaches started out on land.

Iain Gulland, Zero Waste Scotland chief executive, said: “People are understandably keen to enjoy everything Scotland has to offer this summer, and onwards. If you are camping, exercising, having a barbecue or just enjoying the scenery, have fun, but remember to bin what you don’t need or take it with you.

“I’m delighted Aberdeenshire Council is getting involved in our campaign. Go home with happy memories and leave Aberdeenshire litter-free so others can do the same. We know Scotland is stunning, let’s keep it that way!”

For community groups and other local organisations keen to spread the message to daytrippers and staycationers to bin litter or take it home, a free downloadable campaign toolkit is available online including customisable digital tools and posters.

Meanwhile, the campaign can be followed on social media using the hashtag #BinYourLitter

Barry Fisher, CEO of Keep Scotland Beautiful, added: “We welcome this new campaign highlighting the beauty of Scotland and all it has to offer. Litter levels across Scotland are unacceptable, and in many places are getting much worse.

“Alongside this campaign we will continue to offer support to all those who have already stepped up to tackle this problem in their own communities with litter clean ups and projects to improve and protect the places they care about.” 

To download the campaign toolkit, or for further information, please visit www.managingourwaste.scot/litter